JOLA, a small Melbourne studio

We run what we build.

We design, build and run AI agents, apps, online stores and SaaS for clients. We learned the running part on six products of our own, which are all still live.

Where people use our six products
Web iOS Android Shopify
Free and paid campsites on Camping Australia
3,300+
Who built all six and still runs them
JOLA, Melbourne

(01)What we run

We built these six for ourselves first.

We designed, wrote and shipped every one of these. We still run them, and keeping them going is our job.

Four more, all still running

See all six →
  1. 03Camping Australia A camping gear store with a directory of over 3,300 free and paid campsites
  2. 04Oz BBQ A barbecue and grill specialist that helps you choose before you buy
  3. 05Spambuster Stops spam and bot submissions on Shopify store forms, using Google reCAPTCHA
  4. 06Cart Spy Shows Shopify merchants where shoppers left their carts, and why

Two of them are phone apps too. Camping Australia runs on iPhone and Android, and EscapeTo on iPhone.

(02)What we do

Whatever we build for you, we can also run.

We take on six kinds of work, and you can see each one running today in a product of ours.

How each kind of project runs

(03)How we use AI

Lily would rather ask the owner than guess.

AI that talks to your customers should only say what you would say. Here is how Lily, on Benvena, handles a question.

1 · A visitor asks

Do you take bookings on public holidays?

2 · Lily checks

The facts the business approved

3 · One of two things happens
It's covered Lily answers in the chat.

She uses the facts the owner has signed off, so the customer gets the answer the owner would have given.

It isn't covered The owner gets a handover email.

Anything Lily can't answer from those facts lands in the owner's inbox instead.

The question is an example. We also run AI in two other products: EscapeTo's AI Camping Assistant, which takes campers' questions, and Cart Spy's AI abandonment insights, which help merchants see why carts get left behind.
  1. 01

    Someone sets Lily up by hand

    We usually set up each Benvena business within about a week, so the owner isn't left to work it out alone.

  2. 02

    Phone answering is on its way

    Benvena's Chat plan is live today. The Chat and phone plan is listed too, with phone answering marked coming soon.

  3. 03

    EscapeTo's assistant sits beside the map

    Campers use it alongside search and the road-trip planner, and where they stay is still their call.

  4. 04

    Cart Spy's insights give merchants a place to start

    The session replays, heatmaps and cart-stage tracking are there too, so merchants can see for themselves before changing anything.

(04)How we work

Our own products taught us how to look after yours.

When you run six products yourself, any shortcut you take comes back to bite you. We build yours as if it might bite us too.

  • 01

    Sometimes the right answer has no AI in it.

    Spambuster uses Google reCAPTCHA to stop spam and bot submissions on Shopify store forms. If yours needs no AI either, we'll tell you.

  • 02

    How will anyone find it?

    We plan search and content with the product. Oz BBQ has buying guides, and EscapeTo has pages for popular regions and routes.

  • 03

    One Melbourne team, start to finish

    The people who build your app or store are the people who run it afterwards, so you never have to referee between vendors.

How a project runs

  1. 01

    You write to us

    We reply with questions, then write a scope we both agree on before anything is built.

  2. 02

    We build, you try

    You try it early. For an assistant like Lily, that's when you approve the facts it answers from.

  3. 03

    We launch it

    We handle the App Store, Google Play or Shopify listing and the rest of launch day's paperwork.

  4. 04

    We look after it

    We fix and update it the way we do our own six, for as long as you want us on it.

Your product could be number seven.

Write to us about what you're building, or what you already have and want to grow. A few lines is plenty to start.

contact@jola.com.au

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